With many local businesses affected by the current coronavirus pandemic, updating your Google My Business page has never been more important.
Back in August 2020, Google unveiled a new ‘COVID-19’ update, which displays an alert on a Google My Business page that aims to give potential customers immediate information relating primarily to the enhanced safety measures that a business is following in order to keep their customers safe.
It’s an update that Google also highlights could be used (or adapted) for the following:
- Closures or reduced hours (although this can be achieved simply by adapting and changing the standard opening hours within the business page)
- Safety and hygiene practices
- Availability of gift cards to support your business
- Details of online classes and visits
Google’s COVID-19 update is not the only way a business should adapt their Google My Business page during the coronavirus pandemic.
Adjusting opening times
For a variety of reasons a business may change their normal operating hours and one of the most common changes is for a business to close early.
Businesses also have the option to add more hours that describe some of their other operations, which could include delivery, takeaway and drive-through.
A switch and move towards more online services is another feature, in which you can highlight changes to your Google My Business page.
Businesses who offer online services should not mark their business as ‘Temporarily closed’ as these services won’t show up on Google, but instead should be added as new details.
Online services for businesses could be anything from live streaming classes, to online appointments and booking systems to virtual estimates and quotes.
If your business is unable to trade then Google allows you to label your businesses as ‘Temporarily closed’.
It’s important to note that marking your business as ‘Temporarily closed’ won’t affect your local rankings, but it will be treated in a largely similar way to other businesses who remain open.
All of the above updates will show on your Business Profile on Google Search and Maps.