Being listed on Google My Business is powerful, but being visible on Google My Business along with listings on other UK business directories is even more valuable.
Here at My Business on Maps, we take a look at the top 10 UK business directories that your business should be listed on and why it’s important for your Google My Business profile.
Why having your business cited on other directories helps your Google My Business listing
It may sound obvious, but having your business listed in as many different locations as possible helps Google to recognise your business even more.
These citation listings help match the information Google carries for your brand such as your address, telephone number and website, with that on other third-party websites; giving your business location an ‘authority’ within the Google My Business channel.
Listings on additional business directories also gives your customers confidence in your business and freedom to leave reviews of their experience across multiple sites.
More importantly your business will be present on directories that matter most to your customers and where they are searching for products and services near to them.
1. Google My Business
Google My Business is fundamentally the biggest and the best listing service to help get your business found.
In the UK alone, there are over 39 million unique monthly visits on the platform and it’s the UK’s most-used channel that customers use to search for local products and services.
While getting listed is your first step, maintaining an accurate and up-to-date listing is equally important.
With 35% of customers using Facebook reviews to inform their buying behaviour, being listed on the world’s biggest social media channel is a huge step in getting your business found.
Facebook offers free business profiles, which makes it one of the best places to not only present your business, but also to engage with your target audience through it’s news and status feed.
Popular with the older demographic (55+ years), Bing still continues to attract about 7 million unique monthly visitors through it’s search engine.
Competition on this search engine is generally lower, so conversion also tends to be higher, which makes it an effective listing choice.
4. Trip Advisor
For over 20 years, Trip Advisor has been providing reviews for customers chiefly in the leisure, food and hospitality industries.
Over 75% of customers in the UK will actively check reviews on Trip Advisor making it a key and authoritative platform in which to be listed.
In the UK, Yelp can boast upon 1.2 million monthly visitors, but most importantly, Yelp powers the voice search assistant Alexa.
With voice searches rapidly exploding, a listing on Yelp is vital for your business to be returned via Alexa’s smart speaker devices.
6. Trust Pilot
More than one million business reviews are submitted around the world on Trust Pilot every month and many businesses use their reviews on Trust Pilot as the basis for their quality and authority.
Customers can also search fairly easily by category, which makes the business directory one of the more user-friendly options in the UK.
7. Apple Maps
Being the default maps software on the UK’s most used mobile operating system, is a pretty big deal.
A listing using Apple Maps Connect can also mean that your business can be found using Apple’s voice-activated ‘Siri’ searches
Apple Maps is also more commonly used by customers looking to actively purchase from a physical location.
Over 2 million people in the UK (with a heavy London bias) use GPS navigation software Waze.
Waze Local is their local marketing tool that allows businesses to target and reach potential customers exactly at the moment they are either searching or near your business.
A business directory with over 2 million listings, Scoot powers listings for newspapers such as The Sun, The Independent and The Mirror.
A listing on Scoot is free and users can also link out to social media profiles.
Used in the GPS of manufacturer Garmin, Infobel is one of the oldest directories in the world.
Infobel carries a large database of businesses and also provides information for some of Yahoo!’s pages.