Google’s latest campaign to encourage the British public to support local businesses in their area by leaving reviews is a powerful and effective grab to support a huge amount of independents during the current pandemic.
Just as important reviews are to large companies, they carry even more value and worth to small businesses.
As many as half of all consumers will check reviews on a business using Google making it the number one platform to check reviews on.
Of course, its essential to make sure you’re not ignoring reviews you may get on other pages and platforms such as Yelp, Trip Advisor, Bing and Facebook, but it’s on Google that businesses need to pay particular attention.
Benefits of Google Reviews
Learn About Your Business
One of the best advantages of any type of review a business receives can fundamentally help any company find out what they’re doing well, and, equally what they’re doing not so well.
This insight is highly valuable and many businesses can draw upon this feedback to address pricing, product, personnel, service and the overall customer experience of their operations.
Improve Your Visibility on Google
Another obvious benefit of genuine reviews on Google is the visibility it can help achieve on the search platform.
Put simply Google understands the importance and relevance of genuine customer ratings in the real world and a large number of positive reviews can push a businesses’ map listing to the top of the local rankings it immediately displays, which lists the first three businesses based on location.
Increase Traffic To Your Website
Another clear advantage of a business with strong and positive reviews is an increase in traffic driven by a higher click-through rate.
Potential customers who are using near-me type searches on Google will actively click on businesses with a large number of positive reviews far more often than a business who has a limited number or a poor average rating on the platform.
Drive Trust to Your Brand
Trust is not all about gaining positive reviews.
Customers who see businesses respond to negative reviews and more difficult experiences can be an incredibly astute way of gaining and driving forward trust and more importantly transparency to your business.
Many businesses are gaining incredible exposure and sometimes notoriety in the honest stance and approach they take in responding to customers.
It’s an area that many businesses can forget or are uncomfortable in addressing.
Get Your Customers to Return
Did you know that up to a third of all customers do not return to a business if that brand does not respond to their review?
Not only is this a sure quick way of creating brand advocates (by thanking those customers who have taken the time to leave a positive review), but it’s also a great way of eliminating the fallout from a customer who have expressed a poor experience they have had with you via a Google review.